Finding Value in the Value Proposition


Manage episode 233917191 series 1586696
By Bill Threlkeld. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
The Value Proposition is a term used to describe a brand's functional, emotional and self-expressive benefits. The value proposition is a core component of defining a marketing communications strategy, particularly as it relates to a digital public relations effort. This podcast by Bill Threlkeld of Threlkeld Communications, Inc. gives a few practical examples of how to craft a value proposition for your brand that resonates with your customers.

24 episodes