What does it take to get consumers to switch banks?

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Manage episode 234169940 series 1257446
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Only 4% of consumers changed banks last year, according to J.D. Power. Behavioral psychologist Wei Ke explains why consumers are so reluctant to move their accounts and what other banks can do to convince them to switch.

201 episodes available. A new episode about every 5 days averaging 24 mins duration .