Randa Fahmy – Beauty Pays it Down

57:30
 
Share
 
Manage episode 192899333 series 1253759
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Uniting Woman with Makeup. An Interview with Randa Fahmy of Makeup America by Patty Schmucker of RadioAMB. Also listen to Andreama Garcia of Tei Spa a little later on in the show.
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS our healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser
[Music]
we think pretty is pretty important in
all things and beauty welcome to radio a
and B designed for those who want to
live a long and vibrant life I’m Patti
Schmucker a licensed cosmetologist who’s
been in the business for over 40 years
radio a and B stands for american-made
beauty and it’s where we tell the
secrets behind the making of health and
beauty products our segments sponsor
today is Alex and K the first customized
nail care line available now on
american-made Beauty comp where we have
verified American brands you know one of
the things I love most about the work
that I do is that I have the opportunity
to be involved in meeting entrepreneurs
people who have a vision and people who
tap all their various different life
experiences in order to be able to come
to market with things that really make a
difference the cool thing about the
beauty industry is that oftentimes the
people that we are in contact with our
technicians they’re people who are close
to the ground they see a real problem
and they look for real solutions to real
human problems and I’m excited to have
two guests today that really embody that
spirit our first guest that you’re going
to meet today is a woman who has founded
a makeup line and it’s a makeup line
based on the idea that we need to be
able to give back and specifically pay
down at the national debt Randolph ami
the founder of makeup America was born
in New York and raised in a wonderful
small town in Pennsylvania as a daughter
of an immigrant she had a heightened
sense of appreciation of all things
American her favorite holiday was 4th of
July where she on where we honors the
Bicentennial she rode her bike in on
1976 with white red white and blue
Sierra’s bike through the streets of her
neighborhood with red lipstick on
yelling happy 200th birthday she’s she
moved to Washington and she pursued a
career in law and throughout her career
she was disheartened that no politicians
were focused on
juicing our national debt after we all
are taught to really take care of our
personal debt but no one was really
looking out for the American debt and so
she was driven by that entrepreneurial
spirit and the desire to unite and
empower women and so she designed just
decided to combine her passions for
fashion and an admiration for America to
create makeup America I’m delighted to
have you with us Randa thanks for taking
some time to be with us oh thank you
Patti it’s great to be with you and all
your listeners well so tell us a little
bit um take us into a little bit of a
deeper dive in terms of how do you go
from law to cosmetics thanks for asking
that question
Patti because I know a lot of your
listeners are probably wondering that
that’s the one that I get the most it
really was one of those aha moments that
Oprah Winfrey talks about and I was
sitting by myself last year 2016 in the
middle of our very very turbulent
presidential election I think your
listeners will remember that and I
thought to myself well I haven’t ever
seen anything like this before it was
distressing I’m going to watch the
divisions rather than people uniting and
I love America you know so walking back
to 1976 when I rode my red white and
blue bike around the neighborhood I love
America and I wanted to do something to
bring people together and I wanted to
show the good side of America so the
years of course I have been looking at
the beauty industry I travel around the
world a lot and I notice how much women
are engaged in the beauty industry and I
started to study it and then that day
that aha moment happened when I said
wait a minute
I mean after 30 years of law and
politics why did you think about doing
something that you really love and that
has been looking at for a long time
which is the beauty industry
mm-hmm and the more I researched it
patty the more I realized that there
really wasn’t an American branded
cosmetic company something that was so
bold and rightly red white and blue and
so I decided at that time when politics
was very difficult particularly on base
here in Washington DC that I was going
to pursue a dream that I’ve had for a
long time which is to found my own
cosmetic company and so that evening in
February of 2016 I launched the idea on
a piece of paper and of course the first
thing I did is came up with a name
something very simple make up America
none of the lawyer I went ahead fill out
the paperwork to trademark the name the
advantage gonna get it but I get and as
they say away we go
so as you can imagine the idea of a
beauty company and the idea of America
and a branding of America is limitless
right so if I were to say to you you
know what is America mean to you you may
say something different than I may say
but it’s not too far of a skip from law
and politics into the beauty industry
because I’m able to use a lot of the
same skills I gained in the practice of
law and in the practice of politics well
absolutely and as we’ve often talked
about on the show one of the most
important aspects of building a
successful beauty brand is protectable
intellectual property so having that
knowledge from the legal side of what to
do in protecting your asset really
brought you into a into this industry
with a great set of attributes so so I
understand the whole idea of the
interest with regards to building
something that is American based and
really promoting the values and the
things that you hold dear to you as far
as American but how did the national
debt get into that whole piece so as I’m
sitting there thinking wow this is a
really difficult political environment
and oh by the way nobody knows who the
nominees are going to be and this is
just crazy
everybody’s fighting and you know I said
wait a minute
but they’re not talking about issues and
whatever issue you care about energy
foreign policy
domestic issues taxes none of the
candidates were really addressing any
issues right that really came up when I
thought to myself wait a minute every
night when I go to bed I wake up at 3
a.m. and I hear Suze Orman in my ear
saying Rhonda don’t borrow from your
401k and I think you know I worry just
like every American does about my own
personal death which I have a lot okay
but looking out for America’s debt and
then I started thinking that hey I know
that if I wanted to as an individual I
could help pay down the debt why do I
know that I am a I don’t know political
geek I read a lot of articles and
whatnot I follow the news and so I
decided what if I made my social purpose
something that affects women in ordinary
which is the national debt no matter
what generation you are so I wrote to
the Department of Treasury again knowing
how to do that through my legal and
political background and today what if
I’m a for-profit company and I’d like to
contribute one dollar of every product
sold to pay down the u.s. national debt
and they said absolutely they sent me a
letter back and in fact I have that very
letter posted on my website make up
america dot us because i get a lot of
questions about Rhonda how are you going
to pay the debt I’m going to do this
right and and so you were able to that
they they actually have you have
actually a document that shows that
that’s something that’s feasible so at
the end of my fiscal year which is
December 31st
I will tally up through my West and my
internal bookkeeping measures all of the
products I’ve sold over the past year I
launched in February 2017 I’ll tell you
that all of them for each product I sold
all right a check from Makeup America
for every product $1 and I’ll write e to
the US Department of Treasury in the
memo line bureau of fiscal services to
pay down the u.s. national debt so it
can be used for that and nothing else
the bet stick it to check in the mail
and mail it off to Treasury of course
also spat on my website you for any of
our customers and viewers to be able to
see as well
and you mentioned though also that that
this was your choice of social cause
because the national debt
disproportionately affects women tell us
a little bit more about that oh yeah I
mean a lot of people don’t know this or
understand this as the national debt
Rises and right now when I started my
company we were at 19 trillion we’re now
at 20 trillion I’m sorry to say and
nobody’s really paying attention to it
or talking about it or are talking about
it because as as you mentioned earlier
there’s a lot of topics that are being
and we’re focusing our energy on the
rather than the real issues mm-hmm
when you look at those I say for example
Generation Z or Generation Y young women
whose decided maybe I’m not going to go
to college maybe I’m going to start my
own tech company they’ve been going to
be an entrepreneur well guess what you
need you need a small business loan and
as our debt Rises interest rates on
small business loans go up so a lot of
women are taking out small businesses
the next thing baby boomers for instance
baby boomers are in a period right now
whether either refinancing your home
looking at their mortgages looking at
their debts perhaps again
the debt Rises impacts your mortgage
rate another one is veterans benefits
Social Security Medicare and Medicaid so
let’s start with Medicare and the
greatest generation are mothers and
fathers or our grandparents in some
cases that are receiving those benefits
the debt goes up those benefits are at
risk of being cut let’s talk about
Medicaid for single women women who
don’t have the resources to get health
insurance for their family or their
children okay majority of beneficiaries
of Medicaid are women again same thing
with Social Security veterans benefits
why because if you have a spouse
generally as a woman you outlive your
spouse so you are collecting those
benefits and those benefits are at risk
if we don’t pay our debt down there’s so
many others again on my website I go
through generation by generation and
what people might care about student
loans is another one interest rate on
student loans I have a daughter in
college we don’t pay to step down
– you know she’s gonna pay your student
loans back for the rest of her life
because the interest rates are going to
just skyrocket
right so the impact once people
understand that their educated about
that I think the women should stand up
and say to the men we’re taking back our
nation’s checkbook no more politicians
in Washington and granted you know some
of them are women – but no more the
women of America are going to take back
the nation’s checkbook we’re going to do
this to our cosmetic companies with it a
donated dollar and frankly Patti I’m
hoping that others catch on to this idea
you know that other corporations may
think that this is a good idea – until
the politicians pay attention to the
debt it starts doing something about it
and being more fiscally responsible it’s
very exciting to hear to hear you really
you you you fire me up because you know
in the light of an annual who as we’re
recording the show we’re dealing in a
particular time in our history which I
believe is a watershed moment with all
of these issues that are going on with
the reveal of the sexual harassment
that’s going on and things like that you
and I are of that age that we remember
Anita Hill and Clarence Thomas and the
whole thing that occurred at that point
and we lost them we lost when they
decided not to believe in e to hell and
this time I think is but it did change
it changed the conversation and I think
that conversation is also being changed
at this point there is more of an
ability for women to stand up and to to
take back so I think it’s so exciting
that you are really your I mean you’re
really inspiring women that we can do
this and it may feel like it you know
not important because it’s cosmetics and
it’s lipstick and it’s nail color but
the reality is is that every way that
we’re passionate has an ability to
expand our voice and so and let me tell
you something interesting on that patty
– it is about women’s empowerment it’s
about you know when I when I created
this I wanted to do something to unite
and empower women
I wanted a social cause that would do
that this is something that that I feel
does but what did you sing as I’m sure
you’re familiar with something called
the lipstick effect
for years you know all depending on when
the dips and turns were in the economy
women would go out you know after 9/11
after the crash in 2009 and go out and
buy lipstick but everybody thought that
it was because women wanted to look more
attractive so they could garner a male
you know or another you know companion
or a spouse or somebody that would take
care of that was the sort of going rate
story right the reality was a new study
was just done in 2016 in which two
professors one from nurture Dom and one
from the University of a County in Italy
actually did a study and said to the
women why are you going out buying
lipstick after these you know sort of
watershed moments some of them that
aren’t good you know why do you buy that
it doesn’t make you just secure makes it
no you want to know the reason why we’re
buying what stickers because we want to
look better when we’re working we know
that when we look better and more
presentable when we’re on our place of
work we earn more money we get more for
what’s the time that we put in so
there’s a part of that to the whole
cosmetic industry to beauty industry the
lipstick effect that plays into what
we’re presenting to the world in order
we have a long way to go here but in
order to get equity and pay equity so
that’s all tied into it – absolutely in
it then and the idea that you know when
we each feel more confident about
ourselves it’s where we’re able to show
up and give our best game and then and
the reality is is that cosmetics do give
us whether male or female it improves
the appearance and it doesn’t mean more
defined by that but it is definitely
something that builds that confidence so
let’s let’s talk specifically about what
is makeup America will tell me about the
line itself that’s my favorite part
I wanted the line with very limited
products because frankly I wanted to
test the market so I launched it with
lipstick and nail polish in the vein of
red white and blue so I have ten
lipsticks that includes two treatments
which are lip balm and amazing sugar lip
scrub
I have a red of gorgeous red that I
swear looks great on everybody is one of
those colors that will fabulous and I
have it in a matte and a cream I also
have the gold standard which is a gold
lipstick which is a nice shimmery and
cream in that I also have what’s called
dawn by dawn’s early light which is my
nude color with a little bit of pink in
matte and cream and of course the famous
fat selling ones which are my pH
color-changing lipstick there’s a blue
and white lipstick and a red and white
split lipstick and both of those star
spangled and Lady Liberty change
according to your pH so Patti you might
put on the blue and white and it may
look a beautiful lavender on you and I
would put on the blue and white and it
might look a cool bluish like you know
red on me so it really does pick up the
key H in your system it’s one of the
hottest things going right now and those
are my biggest sellers people really
love those and as you can tell we named
our products after patriotic theme so
our nail polish for instance red white
and blue gold and clear united we stand
independence red oh say can you see
clear and the cool thing is about my
products is I change them up the
lipstick matches the nail polish so
you’ll be sure that if you buy one it
matches the other and I called them
sister set oh cool like sisters have a
bond of lifetime these colors have a
bond of a lifetime and I also created
something that I’m very proud of called
the American manager rather than the
French manicure okay red white and blue
fat with our clear price of 4444 and
women can do whatever they want with it
so I do a red white and blue
some people do red and white with the
blue flag they decorate it and I really
was inspired to create the American
manicure after watching the Olympics in
2016 where I saw all our fabulous female
athletes in the pool and in gymnastics
and in all fourth frankly wearing red
white and blue on their nails and on
their
and they’re in their makeup so in honor
of our Olympian athletes who are
fabulous I named it the American
manicure
that’s great so excited that Simone
biles on Instagram liked it when I
launched it so I thought that that was
really great absolutely and it’s got to
be fun
coming up with this or is it just you
are you are you the one that’s the mad
scientist coming up with the names and
figuring out all of that kind of stuff
or is there a team that you bounce it
off was it called the sole female
founder here so I do play off a lot
against myself I look at myself in the
mirror a lot and I’d say to myself what
are you going to name the next product
line but I tell you Patti I’m so excited
for stage 2 I have faced you coming up
in 2018 which will be everything from
foundation to plush the concealer to
eyeliner and you know having your own
beauty brand and cosmetic company is
kind of like having a baby your friends
and family find out about it they want
to weigh in on the name imagine I’ve had
people tell me you should name your
concealer Richard Nixon but America is
limitless he is a limitless the brand is
worth it laughs and so I’m excited about
about coming up with more names and more
products and certainly with my with my
company that manufactures all of my
products in America and tap and out
right outside of Dallas Texas that’s
great
ready to go when we’re we’re ready to
launch phase two that’s that’s fabulous
now I know we’re coming to the end of
this first segment and so as we wear as
we wrap up what is been the funnest part
of putting this brand together oh my
gosh I couldn’t lie to you and how you
is an absolute thrilling most fun part
is when I see my product in a lower
magazine appears like this month and
cosmopolitan or when a friend rings me
at 8:30 at night said Rhonda turn on
Dancing with the Stars your independence
red lipstick is on Dancing with the
Stars with Nikki Bella and I’ll tell you
it never gets old
yeah never gets old how exciting all
right well we’re going to take a break
and when we come back we’re going to
talk a little bit about the
manufacturing of
is brand right here in the United States
stay with us we’ll be right back
[Music]
Shh over here here’s a secret for a
virus free computer he said they’ve been
a pioneer in the antivirus industry for
over 25 years 25 years of innovative top
rated antivirus protection
he sets award-winning security solutions
provide a safe online experience for
over 100 million home and business
computer owners they are so affordable
fast and simple to use
so begone you blue screen of death ESET
s– on my computer if it’s not on yours
visit healthy life Nets advertiser page
and click on ESET now here’s the thing
about Beauty it’s pretty at
american-made Beauty Calm we’re all
about the pretty making it easy for you
to find what makes your beauty shine we
have essentially everything you need and
american-made Beauty calm celebrates
brands that were created right here in
the US of A imagine everything you need
from the best hair skin and nail
products to makeup and even the tools
because it’s all about pretty an
american-made beauty calm we also think
you’re pretty important so visit
american-made beauty calm browse by
learn american-made beauty calm
we’re looking for a few good American
Beauty manufacturers who want to
increase their brand in an exclusive
credentialed category if you’re an
American company who has conceived
designed and bottled brands that are all
about pretty than we’re pretty sure
we’re talking about you and we’re pretty
sure you should be on american-made
Beauty calm this beauty website focuses
on entrepreneurs and beauty startups as
well as established brands if it’s
pretty we want to see it and we want to
sell it on american-made Beauty calm to
learn how you can be part of
american-made beauty calm visit
american-made beauty calm now where
positive people and radio unite healthy
life dotnet
[Music]
hey welcome back this is Patti Schmucker
you’re listening to radio am beyond
healthy life net I have the distinct
pleasure of having Rhonda Fahmy of
makeup America with us today and of
course as american-made beauty I can’t
tell you how proud I am to see actually
a brand that is all about America and
one of the hardest things about
cosmetics in particular this is such a
huge accomplished accomplishment the
randa’s done because there aren’t a lot
of cosmetics that are being made in
America on the cost structure and and a
lot of factors there’s really a limited
number of companies that are still
making their products here in America so
ran to tell us a little bit about that
journey to find the manufacturer and to
be able to bring to market something
that was cost effective that was made
here in the US right so which you can
imagine when I first started this out I
had to do a lot of research to be very
honest I don’t come from the beauty
industry as we talked about so I feel
like I’m getting my MBA as I go along my
practical MBA and so I decided that I
definitely wanted it made in America but
I have no idea Patti what you just
mentioned a lot of brands don’t make
their product in America but it was
important to me on two fold one because
I wanted to create jobs I felt very
strongly that it was part of the brand I
wanted to be an all-american brand and
true to its nature true to its core but
there’s also something about
transparency accountability regulations
I want to know what I’m putting on my
lips I want to make sure it’s not tested
on animals I want to make sure it’s
non-gmo and fragrance free and paraben
free and all of that is what you can get
in an American brand so I thought to
find a company that would manufacture
all this products here in America I also
wanted a company that would do lipstick
and nail polish and let me tell you that
was quite a challenge right
a lot of companies that would use
lipstick not a lot there was easy nail
polish I finally finally found one and I
will tell you it probably took me 2 to 3
months to actually find the companies a
lot of queries a lot of telephone calls
not returned but I finally found my
fabulous manufacturer has I’ve been down
there several times the labs the
formulation everything down to the boxes
and my logo and it’s like an in-house
shop and it’s a family-owned business
which is really important to me as well
so I found them and everything made in
America and I’m telling you I’m not just
saying this because it’s my company boy
– quality’s fabulous any great quality
you know in light of my price point
right particularly the nail polish
people are raving over the nail polish
lipstick – but the nail polish is just
such great quality and for a lot of
people that don’t understand the
industry part of the reason why a lot of
this manufacturing particularly for
Cosmetics has gone offshore is because
there’s just a very small amount of
companies that are manufacturing
componentry here in the US and the
componentry the packaging itself the
compact four if you will for a blush or
the tube for a lipstick much of that
packaging is done outside of the United
States so the cost factor in terms of if
you’re going to be buying the components
outside of the United States to bring it
in into the United States and
manufacture it little by little all of
what we call the compound and fill the
goop that goes in the jar has little by
little follow the componentry outside of
the United States so when we do find
those manufacturers that are doing it
here they’re doing it with such pride
that its reflected in the finish good
and when I when I saw your product we
had a chance to meet at the Indy Beauty
Show earlier this year in New York and I
saw your product you could see the love
that goes into every piece of that
product line oh yeah definitely like I
said it’s a family-owned business but
manufacturers that they are so excited
when I bought them the idea and the
concept and you know and whatnot and
yeah for us it was just really really
important to stay true to that and again
you know when you start to fill things
overseas you don’t know what you’re
right you know you may be buying it on
the counter thinking of sex brands but
you really don’t know what you’re
getting right why would you want to put
that on your lips what you want to put
that on your face you know especially in
light of I was so health conscious these
days and you know we’ve had such a spike
in breast cancer for instance on you
know another women’s issue that you know
lots of chemicals in our environment are
causing you know some of the serenity
area but we don’t want to put any more
chemicals in our body and we have to and
it’s important to me that all of our
ingredients appear on our website all of
our packaging that people can read it if
they’re allergic to it don’t use it but
if they’re not you know feel comfortable
that that it’s going to be okay that
there’s you know good ingredients in
this product right so I want to turn a
little bit to how important has social
media been in helping you to get your
word out oh definitely important I’m a
big believer in social media I really do
think it’s the new game changer and you
know first thing I did when we you know
bought the website makeup america dot us
not calm because you asked the course is
part of our branding if we grab the
Instagram Facebook Twitter Pinterest you
know it’s been critical to our success
and we try to post frequently so when we
launched of course we did it on all of
our social media channels I would say a
majority of our by the way our handle is
at makeup America us a majority of my
sales but thus far have been through my
website I’ve got two really healthy
wholesale accounts as well one in
Michigan and one right outside of
Washington DC here but really a majority
of the sales have been against my
website and frankly I’ve looked at the
analytics and they’re driven to my
websites by my social media code you
know and I I see the trend I am a big
believer in the trend and in fact I’m
launching my first round of friends and
family investing
very shortly and the first thing I’m
going to do with the money that I raise
is really get a very robust social media
program going because it is so very
important and for a young company though
is it is are you finding that you’re
able to truly organically attract social
following yes it is interesting on so
forth as you can imagine a lot of my
first followers and purchasers frankly
with friends and family my high school
friends lovely cows Dallas Pennsylvania
shoutout right but then as it grew and
people started to see it and picked up
the hashtags you know thought on Dancing
with the Stars saw it on a lure see it
in Cosmopolitan magazine they go to my
website social media you know you really
need to work on it in order to get the
recognition any advertising they need to
see it five six seven times repetitively
before they actually go to your website
once they go to your website you have to
do something to make them purchase right
um I think the challenge is Patti as you
know because you’re the expert
challenges with cosmetics people are
really taking a gamble buying something
online having not tried it out could be
the wrong color could be the wrong
texture for them and you know sometimes
people don’t want to purchase things
they haven’t touched and felt so my goal
is to get into retail so I would love to
have those a healthy the detail stream
and of course an online stream as well
great well thank you thanks for taking
the time to tell us your story and
thanks for the amazing work to empower
and inspire I know I’m inspired thanks
for being with us today
all right we’ll look forward to talking
with you soon thank you bye bye stay
with us we’re going to be right back
with another guest
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm we also think you’re pretty
important so visit american-made beauty
calm browse by learn american-made
beauty calm for all your live or
pre-recorded webcasting needs come to
earth channel calm get your web-based
message out to a select group or the
whole world it’s easy a pioneer in
webcasting earth channel calm provides
the best products and services to big
corporations and government users and
now this same technology is available to
you they have the best earth cast
encoders servers and products to meet
your technical needs but wait don’t want
to mess the technical stress no problem
they’ll do it for you
earth channel comm is your answer you
can use webcasting for lots of things
like advertising marketing customer
support training and don’t forget web
radio and TV
in fact you’re listening to a live earth
cast right now so come to earth channel
comm actualize your audio or video
webcasting needs today you can’t beat
the friendly service or the price call
earth channel comm at one eight hundred
eight four nine eight nine seven eight
that’s one 884 915
we want to see it and we want to sell it
on american-made beauty calm to learn
how you can be part of american-made
beauty calm visit american-made beauty
calm now when you’re looking for bedding
department store prices can shock you
will be shocked boom or sell state cheap
not cheap State that’s the motto of
Anna’s linens although they don’t sell
steak they do sell the
as bedding bath and home decor items
they strive to provide their merchandise
at extreme value to their customers and
they do it great everyday prices on
everything and military discounts plus
if you visit them online they have
clearance items and internet specials
visit them online now at healthy life
Nets advertiser page radio your way
healthy life net hey thanks for staying
with us this is patty Schmucker you’re
listening to Radio AM be on healthy life
net I’m delighted to continue our show
today we talking about entren
entrepreneurs who are really making a
difference with bringing innovative
brands to market and our second guest
today is Anuradha
Garcia who has been in the skin care and
education industry or for over ten years
her education career started with
educating corporate managers and
industry leaders on effective leadership
and professional development she entered
the the cosmetic industry and combined
her love of knowledge and skin with her
passion for education she’s worked as an
independent consultant educating with
some of the top companies in the
industry like Dermalogica it’s just to
name one she presently is involved with
the director of education and business
development for tea spa and still to
this day runs a private skin studio of
her own in Los Angeles welcome Andriana
and glad to have you with us today thank
you thank you for having me Patti so
let’s talk a little bit about yourself
what what’s exciting about being
involved with a skincare brand oh what’s
what’s exciting everything about it
really
being on the front and being involved in
the research and development and then
being involved in whether it’s
technology
our ingredients and products and putting
them together as a whole with either a
separate and guard product or our tools
and then using them together so being
able to have my hands in on all aspects
of our industry or the skincare industry
to be more specific is is just truly
enlightening and been a lot of fun and
inspiring that’s wonderful
so tell our audience a little bit about
Tia’s spa brand it’s a spa TEI Bob
Beauty and the company has been around
for a little over ten years ten plus
years now I am currently the director of
education the owner of the company her
name is Pei Michael and she is just an
innovative creative person who started
the company with the aesthetic
esthetician professional institutions in
mind you know as our industry grows the
technology changes pretty much yearly if
not monthly there’s always something new
on the forefront than Pei has had her
hands in that part of the industry for
quite some time so what she does is she
works directly with manufacturers and
factories she comes up with great ideas
for tools and devices that can be used
either in a professional environment as
far as like in a treatment room or those
tools can also be retailed for home
users as well so what we’ve done is
we’ve taken you know the newest
technology and with pays creative mind
we downsize the technology as much as we
can because you know in our industry we
all know when it comes to technology
sometimes the machines or the devices
can be quite large and take up a lot of
space in our treatment rooms and there’s
quite difficult to use and they require
a lot of training so what we’ve done is
try to simplify the technology as much
as we can make it as handheld and
portable and easy to use as we can that
way at the end of the day everyone is
getting this professional technology and
it’s really exciting that
part of I love pay has always been an
innovative person and worked at being
able to bring these various different
tools the tools are made outside of the
United States but you’ve now done some
things as far as combining and making
liquid products that actually are made
here in the United States
tell us how those two marry up with one
another yes that’s correct
what we decided to do was we wanted to
have a little bit more control over the
products and because our devices a lot
of our devices require products to use
in conjunction with them to you know
increase the infective effectiveness of
not only the tool but the ingredients of
your products as well so we decided why
not we should have our hands in the
product industry as well because we can
have control over what’s being used with
our devices right and that in turn
creates you know this maximum
effectiveness
when it comes to the devices working
with the ingredients and why why do you
think that devices have become such an
important role in beauty these days well
I mean you know we’ve know and I know
because I am a product junkie the
problem with that is that you know you
can spend a hundred dollars on an eye
serum when you’re placing it on the skin
or you know applying the product your
skin topically it’s really not
penetrating so you’re not really getting
the maximum benefits of that product
when you’re using a tool such as you
know our tools we have one in particular
that I’m thinking of which is our oho
runu which is a microcurrent eye device
which helps with penetrating product so
in the end what we’re trying to do is
we’re trying to save the consumer money
because they’re not wasting product by
it just sitting on the surface of the
skin we’re actually helping them use a
product they’re using less of the
product but they’re actually getting
maximum results because the the actual
ingredients that they’re paying for are
penetrating they’re penetrating the skin
and getting down in the lower layers
which creates change right and there’s
been quite a bit of more research I know
that if you go on to your website
and look at the various different types
of appliances and things you guys really
provide a lot of education about how
these various different appliances work
absolutely we you know we can we can
only do so much with you know brochures
or you know providing things in writing
I find that with today’s day and age
that visual learning is so important and
that’s why we’re trying to cover all the
bases when it comes to our education
where we have you know videos tutorials
you know we’re in the works to creating
classes live classes online and even
in-person in our head court or at our
headquarters in Las Vegas and when as
far as the various different tools that
you have what are some of your favorites
oh gosh I have to pick I would say my
top two well let’s say at home use
because we have a professional tool
that’s for our professional institutions
which is probably my number one because
it’s a it’s a thermal energy tool and it
works with tightening and lifting and
put a production of collagen elastin and
then my number one consumer told that
everyone can use would be probably the
oxy derm which is a in any aesthetic
world or skincare world it’s the same
technology that’s similar to high
frequency which will in turn what it
does it actually sterilizes the skin it
reduces redness and inflammation and
it’s great for cell turnover so that
mature skin or that skin that is you
want to prepare for a mask or a serum
that will help really soak up those
ingredients and it really is very
exciting to be able to see how much more
we can do with the skin than ever before
and appliances are really playing an
important role in that yeah I think you
know my my philosophy is a skin
therapist is you know to try to help my
clients achieve their best skin and I
like to do that more in a natural
approach now don’t get me wrong I love
science and I
you know and then I think that’s the the
beauty about taste ball beauty products
is that we combine a lot of natural
ingredients with science or chemically
derived ingredients that you know
together can really create change and
results on the skin great well we’re
going to take a break and when we come
back we’ll talk a little bit more about
the liquids and and how important a role
they play with the implyin s’ in also
making those products here in the US so
stay with us we’ll be right back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm when
you’re looking for bedding department
store prices can shock you will be
shocked do more sell state cheap not
cheap State that’s the motto of Anna’s
linens although they don’t sell steak
they do sell the best bedding bath and
home decor items they strive to provide
their merchandise at extreme value to
their customers and they do it create
everyday prices on everything and
military discounts plus if you visit
them online they have clearance items
and internet specials visit them online
now at healthy life Nets advertiser page
we’re looking for a few good American
Beauty manufacturers who want to
increase their brand in an exclusive
credentialed category if you’re an
American company who has conceived
designed and bottled brands that are all
about pretty than we’re pretty sure
we’re talking about you and we’re pretty
sure you should be on american-made
Beauty comm this Beauty website focuses
on entrepreneurs and beauty startups as
well as established brands if it’s
pretty we want to see it and we want to
sell it on american-made Beauty calm to
learn how you can be part of
american-made beauty calm visit
american-made beauty calm now oh man it
never fails my suitcase just got ripped
apart life is a journey make it a
pleasant one use Samsonite you know the
name for almost a century Samsonite
luggage has proved itself to be the
worldwide leader in innovative travel
solutions let it be yours
visit healthy life Nets affiliate
Samsonite on our homepage and click to
look at the fine luggage from suitcases
to golf travel bags and don’t forget
take a look at their travel accessories
make life a journey a pleasant one with
Samsonite healthy life dotnet we’re
positive overcomes negative
[Music]
welcome back this is Patti Schmucker and
you’re listening to radio a and B on
healthy life net I’m here with Andrea
Anna Garcia of tip ksk spa and we are
talking about their brand of products
that is made of appliances that are
sourced from outside the United States
but in the last couple of years they
have actually combined it with liquid
product that’s made here in the United
States and Andriana
or you are a national s petition still
working everyday in are working in a
studio tell us a little bit about what’s
special about the liquid product that
you like so much to get involved as a
leader in the education world well our
taste ball beauty products our
ingredients are sourced you know from we
use a combination of natural ingredients
and then chemically or chemically lab
derived ingredients so we get a little
bit of both worlds we we have some
organic ingredients we have phyto
ingredients which is really big right
now which is all plant derived
botanicals and also some natural
occurring chemicals that are in our own
body that seem to you know
diminish over time we also use those
ingredients in our products as well and
any anyone in particular or any
combination that really stand out to you
and what do they do well my favorite is
the 24 karat gold of firming serum that
we have the combination of the
hyaluronic acid there is also soy
peptides and copper peptides and in our
world peptides are amino acids which are
strong proteins that help find water
together and strengthen elastin fibers
and this particular product is for use
around the eyes now I’ve been known
it all over my face when needed but
specifically around the eye area because
we tend to get very dehydrated around
the eyes and that’s one of the areas
that we start to notice fine lines and
wrinkles first and so what this product
with the ingredients what it’s doing is
hydrating the skin but it’s also
soothing the skin what I’ve been known
to do as well as I will take my 24 karat
gold forming serums it is a gel base so
you can stick it in the refrigerator or
in the freezer after a long day and
using that on your on your eyes after a
long day it just calm and soothe it’s
quite wonderful we have to be my
favorite and along with the 24 karat
gold and a lot of people think that gold
is a gimmick and I will say that there
are some brands out there that it you
know you don’t really know what you’re
getting as far as the gold but if you
look at the bottle of our firming serum
or 24 karat gold fairings firming serum
you will see and they actually come out
of the product
thin flakes of 24 karat gold and what
that gold has been used for thousands
and thousands of years in the beauty in
the beauty world and and even Cleopatra
has been known to use it it’s
anti-inflammatory very soothing it helps
reduce inflammation as well so we we
have such great quality ingredients in
that 24 karat gold serum it’s truly
truly our star product and that’s the
important thing is is that inflammation
is the the key thing that we want to
eliminate with your skin with your body
overall for health we want to calm and
soothe the surface of the skin and
internal organs as much as possible so
that’s a very exciting as you as you
look at your overall career and the work
that you’re doing with taste spa beauty
products can you give us some tips if if
you were at a cocktail party and
somebody said give me the three things
that are the most important thing I
should be doing for my skin what would
they be okay so I get asked this a lot
okay my number one thing is obviously
cleanse your skin twice a day cleansing
your skin at night and then cleansing
again in the morning very important at
night especially you don’t want to go to
sleep with your sunscreen makeup or
anything like that because that is just
sucking the life out of your skin the
second thing is hydrate hydrate
externally with your products on your
skin as well as internally I will tell
you I can have someone come into my
treatment room and I can just see it in
their skin all it really takes for me to
show them some change is to put on a
nice hydrating mask at the end of their
treatment and their skin immediately
changes because hydration will be the
first thing that can help you with
remove with reducing the appearance of
fine lines and wrinkles that’s number
two the third thing is exfoliation that
you should be exfoliant exfoliating
gently either if your skin can tolerate
it every day every other day or a couple
of times a week depending on what you’re
using I think I’ve there’s great
products out there that you can use on
the daily rice brand protein granules
which are great for gentle exfoliation
or even just a washcloth with warm water
and what that’s doing is helping speed
up that cell turnover when you speed up
the cell turnover your skin naturally
soft sloths
off those dead skin cells you reveal new
juicy hydrated skin and that’s what we
need is you know we need to reveal the
skin that’s underneath the surface
that’s being covered with those dead
skin cells so those are the three things
I absolutely recommend to everyone and
so when I and those are excellent on one
of the questions of everyone asked when
I when you talk about this is why do I
need to clean my skin twice a day if I
clean it at night I get that one I’ve
got dirt all over my face but I’ve been
sleeping all night long why do I have to
clean it in the morning well actually
your your skin in your body naturally
detoxify at night while you’re resting
your skin your body is healing itself as
well this is the best time
for you to take advantage of being in an
environment where there’s nothing out
there that is actually causing harm to
your skin such as UV well you know UV
rays free radicals environmental
pollutants you’re in your house you’re
in your bed where it’s clean air and
your skin and your body heals itself at
night while you’re sleeping so why not
give your skin a clean you know a clean
palate when you wake up you have to
clean it again cleanse it again because
everything that you’ve been detoxifying
overnight has come out to the surface of
the skin and in order for you know you
need to cleanse in order to remove all
that dirt oil and debris in it and I
think that’s yeah and I think that’s one
of the things that a lot of people don’t
really understand is that it your body
or your skin is the largest organ of
your body it’s the last organ of your
body to be fed so at night when the rest
of your organs have slowed down and are
sleeping that’s when it goes into major
major process and and that excretion or
that detoxification is one of its major
major functions I like what you said
also about the exfoliation because a lot
of people don’t understand that fine
lines and wrinkles is really dead skin
cells that have built up you mentioned
rice brand are there any other sort of
exfoliating ingredients that you often
recommend you know nothing wrong with a
little bit of lactic acid I’m not a big
user above supporter of good glycolic in
my personal opinion glycolic just
reaches lower in the surface and causes
a little bit more damage to the skin
you know lactic it lactic you’ll still
get results but the good thing about
lactic is that it’s hydrating it’s not
only hydrating but it’s also lightening
and brightening and it’s a great way to
gently exfoliate your skin I’d have to
look up a few product recommendations I
know there’s plenty out there but when
you’re looking at your ingredients which
we should all be doing when we’re
purchasing products look for something
like lactic acid and even sometimes
salicylic and I know you know a lot of
times we think we can you know relate
salicylic to acne and breakouts but
truly salicylic is is another way to
gently exfoliate the skin speed up wear
it all right well it’s just a pleasure
to meet you and learn more about the
skin and to hear someone who really is
leading the world of skin care and
education tell us our audience before
you leave us what’s the best way if
somebody wanted to learn more about the
company and get involved with some of
your education give us the website again
we are at pace become FTE i SP a comm
we’re also on instagram at taste spa
beauty we’re also on facebook and
twitter you can find all of our links on
our website and i also do a weekly blog
and newsletter if you sign up for our
newsletter online as well great thank
you so much for being with us today my
pleasure well that’s going to take care
of us for today make sure that you join
us again next week when we have an
amazing man who has just been an icon in
our industry as Sam via will be with us
and you won’t want to miss how he is the
career he’s had but more importantly
some of the most exciting things that
he’s doing with a new beauty reality
show so join us again next week I’m
patty Schmucker thanks for listening to
radio a and B where we think pretty is
pretty important in all things in beauty
[Applause]
[Music]
[Applause]
for all your live or pre-recorded
webcasting needs come to earth channel
comm get your web-based message out to a
select group or the whole world it’s
easy a pioneer in webcasting earth
channel comm provides the best products
and services to big corporations and
government users and now this same
technology is available to you they have
the best earth cast encoders servers and
products to meet your technical needs
but wait don’t want to mess the
technical stress no problem they’ll do
it for you earth channel comm is your
answer you can use webcasting for lots
of things like advertising marketing
customer support training and don’t
forget web radio and TV
in fact you’re listening to a live earth
cast right now so come to earth channel
comm actualize your audio or video
webcasting needs today you can’t beat
the friendly service or the price call
earth channel comm at one eight hundred
eight four nine eight nine seven eight
that’s one 884 915 we also think you’re
pretty important so visit american-made
beauty comm browse by learn
american-made beauty.com
obstacle racing you know you want to try
it well try Reebok Spartan Race the
global leader in obstacle racing with
four different race levels their goal is
to get you up off the couch and throw
you into the mud and on the trails to
give you the adrenaline rush of your
life obstacle courses are designed to
test your resilience strength stamina
quick decision-making skills and give
you the ability to laugh in the face of
adversity visit healthy life dinette
advertiser page and click on Spartan
Race healthy life dotnet the positive
radio network
you
[Music]
you
English (auto-generated)

146 episodes available. A new episode about every 6 days averaging 57 mins duration .