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Heart-to-Heart Marketing Using Stories
Manage episode 339493599 series 2917897
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Many believe the only way to get clients is to make your promotional content ooze with hype and sales gimmicks.
Stories help improve the content in several ways.
- The copy can become more relatable, engaging, and memorable.
- It can create a deeper connection with the reader and even persuade them to believe what seems impossible.
- A story builds trust and naturally lowers resistance.
... the single best way to reach into the reader's heart, soul, and mind? The answer: a story, ~ David Garfinkel
In this podcast episode will go beyond person, conflict, and resolution. You'll discover:
- How you'll effortlessly implement copywriting principles using stories.
- The secret power of storytelling that magically reduces buyer resistance.
- Where and how to embed stories in your content marketing.
- Reasons for a "story bank" especially when facts, statistics, and features fall flat.
- Why stories are the universal language that connects us human to human and effectively turns leads into clients.
To summarize, copy that include stories engage a reader and are more likely to compel action.
Referenced or Related Podcasts:
#54: How to Market in a Fragile Economy
#48 New Docuseries for Entrepreneurs Sharing Authentic Success Stories
#10 Is the Great Resignation a Spiritual Shift?
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