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How To Reverse-Engineer Free Lead Magnets
Manage episode 406137946 series 2917897
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Whether you're offering something for free or selling a product, the strategy behind your promotion determines its success.
It's not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it's time to revisit your strategy.
In this podcast episode, you'll discover how to:
- Reverse-engineer your lead magnets and create offers beyond the traditional e-books and PDF guides.
- Implement sales strategies to increase conversions.
- Encourage micro-commitments to guide a potential customer through the customer journey.
Lead magnets aren't just freebies; they're a powerful statement about the quality of your brand.
Learn to create resources that pack value and align beautifully with your paid offerings.
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