#229: The Power of the P.S. Strategy

 
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Manage episode 221934009 series 2464636
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“There is no such thing as a benign email that doesn’t have a goal.” This is something my copywriter, Ry Schwartz, said to me a while back and it’s truer than ever today, with so many things vying for the attention of our audiences. It is critical that we be intentional with our communication and […]

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