Benevolent - Citizen Advertising An Agency Story podcast

4M ago 33:51

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Company: Citizen Advertising
Owners: C.J. Ogle and Brent Matthews
Year Started: 2008
Employees: 1-10 (Emerging)

Welcome to "An Agency Story" podcast, I'm your host Russel.
In today's episode, we're joined by C.J. Ogle and Brent Matthews, the creative minds behind Citizen Advertising in Knoxville, Tennessee.
This episode explores the serendipitous transforming of a simple in-house marketing effort into a full-service advertising agency. From tales of their rock band days to unexpected sewage issues during a commercial shoot, C.J. and Brent share the unconventional paths and pivotal moments that have shaped their business philosophy.
Discover how Citizen Advertising’s commitment to local businesses and their unique, personable approach to marketing continues to foster deep connections within their community.
Enjoy the story.
Show Notes Insights
Embrace Organic Growth Through Authentic Relationships: C.J. Ogle and Brent Matthews highlight the importance of building a business through genuine, organic growth, which stems from authentic relationships with clients and the community. Their journey from an in-house agency to a thriving independent business underscores how fostering loyalty and trust with clients can lead to sustainable growth. They emphasize the importance of understanding and adapting to the local market’s needs, and how personal connections can often translate into business opportunities.
Flexibility and Adaptation in Services: The narrative of starting by servicing a single client's needs and expanding to cater to a broader market illustrates the importance of flexibility in the services offered. The founders adapted their offerings based on direct market feedback and their unique position within the local economy, particularly during economic downturns like in 2008. This adaptability helped them capitalize on new opportunities, such as affordable TV spots during the recession, showing that responsiveness to market conditions is crucial. It follows the most pivotal, oldest adage in business, of ask what your customers want, and give it to them.
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