Catalyst - Knowmad Digital Marketing

An Agency Story

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Company: Knowmad Digital Marketing
Owners: Diona Kidd
Year Started: 2002
Employees: 11-25 (Intermediate)

Welcome to An Agency Story podcast, I’m your host Russel.
In this episode we're joined by Diona Kidd, the innovative co-founder of Knowmad Digital Marketing, based in Charlotte, North Carolina.
Diona shares her inspiring journey from her musical roots and technical expertise to establishing a successful digital marketing agency. Hear how her love for music and technology led to building computers, programming, and ultimately, founding her agency. Discover the significant turning points, including weathering the 2008 recession and her humorous adventure of almost getting lost on the New York subway while securing her first client.
Tune in to learn how a blend of creativity, structured processes, and resilience can drive success in the digital marketing world.
Enjoy the story.
Show Notes Insights:
The Importance of a Defined Process and Niche: Diona’s story emphasizes the value of having a structured process and a specific niche for an agency. By focusing on industrial and manufacturing companies, Knowmad Digital Marketing has been able to streamline its operations and deliver consistent results. This approach not only simplifies project management but also enhances client satisfaction by providing proven results.
Leveraging Relationships and Referrals: The episode highlights how nurturing client relationships and leveraging referrals can significantly contribute to an agency’s growth. Diona mentions acquiring new clients through referrals from satisfied customers, which underscores the importance of delivering exceptional service and maintaining strong client connections.