Collective - The Sway Effect

An Agency Story

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Company: The Sway Effect
Owners: Jennifer Risi
Year Started: 2019
Employees: 11-25 (Intermediate)

Welcome to An Agency Story podcast, I’m your host Russel.
On this episode, we are joined by Jennifer Risi, the Founder and President of The Sway Effect, a PR and marketing communications agency based out of New York, New York.
Starting out in the big agency world via Ogilvy, Jennifer passionately shares the significance of purpose and values in her agency’s work, highlighting the importance of staying true to one's beliefs and not being afraid to stand by them.
A big believer in inclusivity and DEI, Jennifer shares how focusing on how these dynamics produce better work and everyone is better off for it.
Enjoy the story.

Show Insights

Authenticity and Inclusivity: This episode discusses the need for authenticity and inclusivity within agency teams. By fostering an inclusive environment where diverse perspectives are valued, agency owners can create stronger teams and deliver more impactful work.
Have Purpose and Values: Having a clear sense of purpose and values is crucial in agency work. It is critical for owners to stay true to their beliefs and not compromise on their core values, as it sets the foundation for long-term success and client relationships.
Evolving and Challenging the Status Quo: In the fast paced world of agency life, it is critical to constantly evolve and challenge traditional industry norms. By being open to new approaches and questioning established practices, agencies can find their own unique recipe to stay ahead of the curve.
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