Modify - Lform Design

An Agency Story

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Company: Lform Design
Owners: Ian Loew
Year Started: 2005
Employees: 11-25 (Intermediate)
Welcome to Episode #64 of An Agency Story podcast, I’m your host Russel.
On this episode, we have Ian Loew, owner of Lform Design – a design and development firm specializing in building robust web applications and integrations based out of Montclair, New Jersey.
Ian has founded his career on the belief that effective communication, along with data-driven conclusions, can sway even the most skeptical CEOs and presidents of multimillion-dollar companies.
You’ll also love how Ian went rogue in his local BNI chapter to get his business off the ground.
Ian’s story highlights the many benefits of taking advantage of a particular vertical, utilizing sales coaching, and the constant, but subtle art of self improvement.
Enjoy the story.

Episode Insights
The benefits of underpricing work for gaining experience: Ian shares his experience of underpricing projects early in his career to gain valuable experience and build a strong portfolio. While underpricing is a slippery slope down a tough road, if done strategically, there are long-term benefits of taking on lower-paying projects to gain experience and establish your reputation in the industry. Ian’s story is a great example of going from low price work $3K to $50K for their services.
The importance of data-driven decision-making: Ian emphasizes the significance of analyzing data to make smarter decisions for clients. Ian shares how his focus in a particular industry allows leveraging data and patterns to inform their strategies and provide better results for their clients.
Effective communication with clients: Ian is big on communication. The need for the team to communicate with clients in a caring and understanding manner helps make better decisions for everyone involved…and builds empathy.
The role of self-reflection: Ian reflects on the impact of self-reflection and analyzing his speech patterns on improving his communication skills. Sometimes how you say it is more important than what you say.
What did you find insightful or inspiring about this episode? Send an email at [e-mail] to share.
Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?
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