How Legacy Media and Marketing Thinking Ruin Everything

Anatomy of a Strategy

Content provided by Truly Inc. and Truly Inc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Truly Inc. and Truly Inc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5y ago 44:15

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on May 21, 2018 02:24 (6y ago). Last successful fetch was on December 01, 2022 10:12 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Nope, you're not imagining things! It's a new Anatomy of a Strategy show! This week's episode was inspired by brunch!

Actually, the discussion was started at brunch but we quickly thought 'hey let's record this for the podcast!' so here we are with our bellies full and ready to rant about how analog media thinking keeps ruining our online platforms, communities and doesn't really help to build a brand's online audience.

We've summarized into three things that legacy aka analog marketing keeps doing that just doesn't work online.

Quality does not equal highly produced. Just because you can spend an exorbitant amount of money on production doesn't mean you'll connect with your audience.
Creating seasons or focussing on campaign thinking versus having a consistent presence to have real conversations with the audience.
Focussing on breadth versus depth, big impressions are meaningless and we should educate clients the real engagements that matter.

Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at https://twitter.com/missrogue & Carlos https://twitter.com/carlospache_co

You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.

Tara Hunt on YouTube: https://youtube.com/tarahunt

Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

46 episodes

#Business #Marketing #Advertising #Media #Onlinecommunities #Social #Socialmedia #Entrepreneur #Truly #CommunityBuilding