How Legacy Media and Marketing Thinking Ruin Everything

44:15
 
Share
 

Manage episode 230832691 series 2299669
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Nope, you're not imagining things! It's a new Anatomy of a Strategy show! This week's episode was inspired by brunch!

Actually, the discussion was started at brunch but we quickly thought 'hey let's record this for the podcast!' so here we are with our bellies full and ready to rant about how analog media thinking keeps ruining our online platforms, communities and doesn't really help to build a brand's online audience.

We've summarized into three things that legacy aka analog marketing keeps doing that just doesn't work online.

  1. Quality does not equal highly produced. Just because you can spend an exorbitant amount of money on production doesn't mean you'll connect with your audience.
  2. Creating seasons or focussing on campaign thinking versus having a consistent presence to have real conversations with the audience.
  3. Focussing on breadth versus depth, big impressions are meaningless and we should educate clients the real engagements that matter.

Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at https://twitter.com/missrogue & Carlos https://twitter.com/carlospache_co

You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.

Tara Hunt on YouTube: https://youtube.com/tarahunt

Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco

19 episodes available. A new episode about every 21 days averaging 42 mins duration .