Ashland Stansbury, CEO and Founder "Because Intelligence: Belief Marketing Platform"

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By Sal Daher. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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“The biggest thing that we learned is that 78% of them were struggling to share those stories with their consumers, the biggest reason being a fear of feeling inauthentic.”

“What do I mean by the organic model? I mean that the influencers we're engaging for these brands are not paid.”

Ashland Stansbury, age 23, is building a new category with her startup, Because Intelligence. Belief marketing helps brands create genuine connections with their customers. She’s funded by Launchpad and BOSS Syndicate.

Highlights include:

  • Sal Daher’s Intro
  • Correction: Enterprises Manage to Capture 5% of the Value They Create Not 2% as Stated
  • Bio of Ashland Stansbury
  • What Because Intelligence, Ashland’s Startup, Does
  • Common Misconception that Only Expensive Products Are Environmentally Conscious
  • The Founding Story of Because Intelligence
  • “So, we took this approach of going out and talking to as many of our customers as possible. We got on the phone with over 50 different enterprise consumer brands.”
  • “The biggest thing that we learned is that 78% of them were struggling to share those stories with their consumers, the biggest reason being a fear of feeling inauthentic.”
  • “…I knew I was really good at was convincing other people to follow my mission.”
  • “…if we can prove that giving back is actually good for business, that it actually impacts the bottom line, then we can financially motivate corporations to get involved in our key social and environmental issues.”
  • How Ashland Stansbury Won Over Investors Skeptical That Her Startup Could Be Profitable
  • “…we have all these metrics around how consumers are buying, and essentially proving the facts and figures behind this mission.”
  • Sal Daher Talks About One of His Favorite Portfolio Companies: SQZ Biotech
  • If You Are an Accredited Investor Do Check Out Sal’s Syndicate at AngelInvestBoston.com
  • Go to Market Strategy for Because Intelligence
  • “What do I mean by the organic model? I mean that the influencers we're engaging for these brands are not paid.”
  • “Our long-term vision is to eventually become the social platform for talking about causes and beliefs.”
  • Where Ashland Expects the Company to Be in Five Years
  • Ashland Stansbury’s Father Is a Repeat Founder Who Inspired Her to Be a Founder
  • Ashland Stansbury’s House Painting Company Started When She was a Freshman at Babson
  • Entrepreneur of the Year
  • Crazy Story from Her House Painting Company Days
  • Pros & Cons of Early Entrepreneurship
  • “…and I went off and did this crazy path of not taking a salary, living off of ramen noodles.”
  • “I'm that annoying person at the gym that's always on the phone.”
  • Sharing Your Wisdom: Getting Funded by Launchpad & The BOSS Syndicate
  • “…we have really been trying to bring on investors who bring tremendous advice and network and value to the table on top of just capital.”
  • “Last summer, I spent the entire summer building up my founder network.”
  • “…when you go in to get advice from an entrepreneur, they will open up their network to you.”
  • Because Intelligence Is Hiring
  • "Be fearless in what you stand for and talk about your beliefs…"

128 episodes