MB 144: Building Multifamily Credibility with a Quality Website – With Todd Heitner

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So, you’re on the phone with a real estate broker or a potential investor. Chances are, they’re Googling you to see if you’re the real deal. If they don’t find a website, it’s unlikely they’ll take you seriously. And if they find a poorly designed site, that’s even worse! A quality website affords you instant credibility as a syndicator. But is there an easy way to build a good one without investing a lot of time or money in the process?

Todd Heitner is the founder of Apartment Investor Pro and Done Deal Websites. He supports real estate investors in building professional-quality websites. Todd’s service includes beautiful design, well-written content and quick setup, giving you the credibility and systems you need to connect with brokers and investors at a fraction of the cost.

Today, Todd joins me to explain how a professional website affords syndicators instant credibility. He walks us through the features of a quality website, from domain name to design to content to maintenance. Listen in for Todd’s insight on the value of automation in building relationships with investors and learn how Apartment Investor Pro can help you set up a website in just one day!

Key Takeaways

How a website provides credibility

  • Expectation for all businesses
  • Professional site builds trust

The elements of a quality website

  • Domain name to match business
  • Good web hosting service
  • Design (overall look and feel of site)
  • Appropriate plugins
  • Consistent content
  • Up-to-date maintenance

The value of website automation

  • Saves time (e.g.: connection to CRM)
  • Consistency of experience (i.e.: email sequence)
  • Stay top-of-mind with investors

The features of Apartment Investor Pro

  • Professional look and feel
  • Allows for customization
  • Includes all but domain name
  • Forms to capture investor info
Connect with Todd

Apartment Investor Pro

Resources

WordPress

WP Engine

Fiverr

The Divi Builder

MailChimp

Constant Contact

AWeber

ActiveCampaign

Michael’s Mentoring Program

Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate—Even Without Experience or Cash by Michael Blank

Michael’s Website

Podcast Show Notes

Review the Podcast on iTunes

143 episodes available. A new episode about every 6 days averaging 32 mins duration .