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Apple Search Ads for Paid Apps

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Manage episode 222036650 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You're going to discover how Apple Search Ads work for your paid apps.
If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/IBvjv-jMzjo --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
  continue reading

825 episodes

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Apple Search Ads for Paid Apps

App Marketing by App Masters

1,445 subscribers

published

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Manage episode 222036650 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You're going to discover how Apple Search Ads work for your paid apps.
If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/IBvjv-jMzjo --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
  continue reading

825 episodes

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