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681: Pillars of a Successful Game Launch with Matej Lancaric

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Manage episode 216514920 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform.
Matej Lancaric is the Head of Mobile Marketing at Pixel Federation --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
  continue reading

827 episodes

Artwork
iconShare
 
Manage episode 216514920 series 40580
Content provided by Steve Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform.
Matej Lancaric is the Head of Mobile Marketing at Pixel Federation --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
  continue reading

827 episodes

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