699: How to Build Tools for Content Marketing

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Manage episode 220968432 series 40580
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite. Justin Adler is the Co-Founder and COO at NorthOne. Carter Grieve is the Head of Growth at NorthOne.

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