701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov


Manage episode 221490071 series 40580
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Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns. Todor Madzharov is Head of Marketing at JOB TODAY.

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