How to Change From In-App Purchases to Subscriptions


Manage episode 230281244 series 40580
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Want to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? - Whether a monthly and annual subscription was more popular? - Other strategies that she implemented to get conversion rates from 1% to 6%? Watch Video on YouTube and Subscribe to our Channel:

1476 episodes available. A new episode about every 2 days averaging 16 mins duration .