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Nike+iPod Sport Kit - Apple's first foray into fitness
Manage episode 429616775 series 3587226
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Apple’s interest in fitness products goes way back. In 2006, before Apple Watch was even a twinkle in Tim Cook’s eye, Steve Jobs took the stage with Nike CEO Mark Parker at an ultra-exclusive venue in New York City to announce the Nike+iPod Sport Kit.
With a sensor that went into special Nike running shoes, and a receiver that plugged into your iPod, Nike+iPod was a pioneering product that helped define the emerging category of fitness wearables.
It set the stage for products that would follow, including Apple Health and Apple Fitness+. And by partnering with Nike, Apple broadened the appeal of its brand, learned how to successfully roll out services, and raised its marketing game. Nike+iPod Sport Kit set a template for product launches that Apple still follows to this day.
LINKS
Apple press release for Nike+iPod Sport Kit launch
https://www.apple.com/newsroom/2006/05/23Nike-and-Apple-Team-Up-to-Launch-Nike-iPod/
Design of launch event at Chelsea Piers
http://www.denton-cardewdesign.com/nike-apple-nyc/66dsmmf6qqc89hcyu8lc0gk21cgdnr
Puma RS Computer Shoe
https://www.theverge.com/2018/12/11/18136072/puma-1986-rs-computer-running-shoe-rereleasehttps://about.puma.com/en/this-is-puma/archive-stories/history-of-rs
Nike+ Air Zoom Moire
http://sz9.es/kickstories-nike-air-zoom-moire
Chapters
1. Nike+iPod Sport Kit - Apple's first foray into fitness (00:00:00)
2. Teaser (00:00:11)
3. "The speedometer of sport" (00:02:11)
4. 2006 - Setting the scene (00:07:15)
5. Launch event at Chelsea Piers, NYC (00:08:19)
6. Steve Jobs' advice to Mark Parker at Nike (00:14:08)
7. Nike's pervious digital attempts (00:24:56)
8. Puma RS Computer Shoe (00:26:26)
9. The first GPS running watch (00:30:40)
10. How the Nike+iPod Sport Kit worked (00:32:17)
11. Apple's first accelerometer (00:37:45)
12. iPhone G3 (00:41:46)
13. Why Nike handled the website (00:46:07)
14. The reaction (00:50:35)
15. The psychology of fitness logging (00:53:57)
16. Nike+ SportBand (00:58:17)
17. Running apps (01:03:45)
18. Nike+ SportWatch GPS (01:05:17)
19. Apple Watch Activity Rings (01:08:03)
20. Conclusion (01:10:14)
7 episodes
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