It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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AI For Growth: Improving Marketing Attribution With Machine Learning (Max Sklar, Foursquare)
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Manage episode 209910884 series 2350489
Content provided by TOPBOTS: Applied AI For Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TOPBOTS: Applied AI For Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Want to learn how to drive business ROI for your company with data science, machine learning, and artificial intelligence? Watch our AI For Growth series: https://www.topbots.com/ai-for-growth/ TOPBOTS executives Mariya Yao and Marlene Jia interview top technology leaders from global companies to learn how they’ve successfully applied modern automation techniques to improve sales, marketing, product, and customer experience. Learn winning strategies from executives who have adopted AI for their enterprises and bring them back to your company. Today we speak with Max Sklar, Head of Machine Learning Attribution at Foursquare. User attribution, especially between offline and online worlds, is a persistent challenge for marketers. Using novel machine learning techniques on top of Foursquare’s incredible data trove of consumers’ physical behavior, Max enables enterprise customers to identify when online campaigns have driven offline revenue and convert real-world foot traffic into long-term digital customers and social media fans. Read the transcript and summary of this interview on TOPBOTS: https://www.topbots.com/improving-marketing-attribution-machine-learning-interview-max-sklar-foursquare/ TOPBOTS educates business leaders on high-impact applications of modern machine learning and AI techniques and helps leading organizations adopt and implement emerging technologies. We run the largest publication and community for enterprise AI professionals to learn about the latest machine learning and automation solutions and exchange insights with each other. Through education and community, we inspire you to think creatively about how AI can be used to improve lives, revolutionize industries, and build a better society – but only if we use it wisely.
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5 episodes
M4A•Episode home
Manage episode 209910884 series 2350489
Content provided by TOPBOTS: Applied AI For Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TOPBOTS: Applied AI For Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Want to learn how to drive business ROI for your company with data science, machine learning, and artificial intelligence? Watch our AI For Growth series: https://www.topbots.com/ai-for-growth/ TOPBOTS executives Mariya Yao and Marlene Jia interview top technology leaders from global companies to learn how they’ve successfully applied modern automation techniques to improve sales, marketing, product, and customer experience. Learn winning strategies from executives who have adopted AI for their enterprises and bring them back to your company. Today we speak with Max Sklar, Head of Machine Learning Attribution at Foursquare. User attribution, especially between offline and online worlds, is a persistent challenge for marketers. Using novel machine learning techniques on top of Foursquare’s incredible data trove of consumers’ physical behavior, Max enables enterprise customers to identify when online campaigns have driven offline revenue and convert real-world foot traffic into long-term digital customers and social media fans. Read the transcript and summary of this interview on TOPBOTS: https://www.topbots.com/improving-marketing-attribution-machine-learning-interview-max-sklar-foursquare/ TOPBOTS educates business leaders on high-impact applications of modern machine learning and AI techniques and helps leading organizations adopt and implement emerging technologies. We run the largest publication and community for enterprise AI professionals to learn about the latest machine learning and automation solutions and exchange insights with each other. Through education and community, we inspire you to think creatively about how AI can be used to improve lives, revolutionize industries, and build a better society – but only if we use it wisely.
…
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5 episodes
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