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600: Fallacy of the App Marketing Budget with Martin Macmillan

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When? This feed was archived on April 13, 2018 10:41 (6y ago). Last successful fetch was on March 08, 2018 15:07 (6y ago)

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Manage episode 197381535 series 2004912
Content provided by AppMasters.co - App Marketing and Promotion with Steve P. Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AppMasters.co - App Marketing and Promotion with Steve P. Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today's guest gives mobile developers early access to their app store and advertising revenues, enabling them to scale quickly and efficiently without relying on equity funding. You will discover the fallacy of the marketing budget, how to soft launch and why you really need to obsess about metrics.

Martin Macmillan is the CEO and Co-Founder at Pollen VC.

The post 600: Fallacy of the App Marketing Budget with Martin Macmillan appeared first on App Masters.

  continue reading

300 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 13, 2018 10:41 (6y ago). Last successful fetch was on March 08, 2018 15:07 (6y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 197381535 series 2004912
Content provided by AppMasters.co - App Marketing and Promotion with Steve P. Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AppMasters.co - App Marketing and Promotion with Steve P. Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today's guest gives mobile developers early access to their app store and advertising revenues, enabling them to scale quickly and efficiently without relying on equity funding. You will discover the fallacy of the marketing budget, how to soft launch and why you really need to obsess about metrics.

Martin Macmillan is the CEO and Co-Founder at Pollen VC.

The post 600: Fallacy of the App Marketing Budget with Martin Macmillan appeared first on App Masters.

  continue reading

300 episodes

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