15: How Can Mobile Apps Fuel Fan Engagement? w/ James Royer

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NFL fans are already obsessed with their hometown team. So how do teams go about increasing the engagement of a radical fanbase even more?

That’s a question that James Royer, the Director of Digital Media & Strategy of the Kansas City Chiefs, seeks to answer every day. James is in his third season with the Chiefs where he oversees their social media digital content strategy as well as the team’s Mobile App.

The focus of this episode of Appy Hour is the Chiefs App: the role it plays in fan engagement, how it drives content consumption, and what the future of the app experience will look like in Arrowhead Stadium.

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