Manage episode 181449865 series 132299
From day one, it was a goal of the show to talk as many different types of art sellers as we could get on the mic—from art consultants working the floor of a mall gallery to the jet set industry movers who make headlines. Which certainly includes the art brokers who find their own place in odd shaped spaces in-between and my guest, Dewey Graff, is about as perfect a representative of this territory of art dealing as I can think of.
Dewey Graff is one of those people who has found a couple square feet to stand on that was never declared before and staked a flag in it. And once he chooses to step off of it, there will be a permanent Dewey-sized footprint—one that will never be filled by anyone who comes along afterwards.
Back in the 1990’s, Graff identified a piece of virtual retail real-estate which millionaires walk by every day: The Robb Report. For over two decades, his ad has run every month without fail in this high-rent print neighborhood and through this ad Graff has met the people who live the high-flying lifestyle described in its pages.
However, meeting people of this caliber is a far cry from selling to them. Over many years, Graff has refined his already bigger-than-life selling personality to leap over some major obstacles: not having a gallery and the credibility that comes with that, along with typically never being anything more than a voice on the phone may have be impossible to overcome for some. But Graff somehow found a way to make these work in his favor and to understand how, you’ll just have to listen to this episode.
As always, I’ll take a moment of my own to offer my cocktail-fueled stories on the art world: this week a call from a fellow art dealer who is lamenting how her biggest client running short on wall space may spell the end of a great thing. Which reminds me of one of the earliest and biggest lessons I learned in the art biz—making sure that the collectors know that they are the COLLECTOR. And all that entails.
Show Host and Producer
The post 18 “I Demand Complete Loyalty” from the Collector – Guest Dewey Graff appeared first on ART DEALER SHOW - podcast.
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