No. 63 | Lynette Hundermark of Useful & Beautiful

Art of Doing

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On today’s episode we are joined by Lynette Hundermark all the way from Cape Town, South Africa!

With over 20 years of experience in the tech, digital marketing and mobile solutions space, Hundermark co-founded specialist mobile solutions consultancy Useful & Beautiful. With a passion for developing digital products that are aligned to business goals, Hundermark’s appetite for keeping abreast of the latest industry trends has established her as an expert in digital, and is regarded as an opinion leader in Africa making her one of top 30 most influential women in SA digital marketing. She has appeared in Fast Company, Forbes, and is currently a finalist in the Regional Business Woman of the Year Awards (run by the Business Women’s Association of SA).

Hundermark has created some of the most successful mobile solutions in Africa and has previously worked in the UK as an enterprise developer.

Hundermark’s experience spans the petrochemical, retail, financial, entertainment sectors, with clients that include Engen, Ster-Kinekor, bidorbuy, Hollard, and General Electric. Currently she works with her company guiding leading brands in their digital and customer experience initiatives. Hundermark also speaks regularly at a variety of local and international tech conferences and is frequently quoted in SA and African media. She also spends her spare time supporting “Women in Tech initiatives” and mentoring app students at the University of Western Cape.

We explore these hot topics!

Pursuing a career in the male dominated industry of tech
Motherhood redefining the kind of work Lynette wanted to do
The importance of mentorship
Work/life balance is “making all your worlds work!"
“Give it 1000 days!” - On the length of time it takes to really figure out your path
The landscape of technology in South Africa (Only 50% smartphones and extremely high data costs prompt development of very different tech solutions vs. USA)

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