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Erin Papworth on Financial Wellbeing and Habit Formation with Nav.it
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When looking at a product through the behavioral science lens we can track three key factors that lead to success — accessibility, daily habits, and community reinforcement. In episode 07 of Art of the App Podcast, Erin Papworth and I discuss the importance of demystifying the conversations around money and financial wellbeing. We also discuss how you can have a better relationship with money when you understand that it’s just a tool.
Erin Papworth is the CEO and co-founder of Nav.it, a financial health platform supporting consumers as they build healthy daily financial habits, reinforced by community and facilitated by better banking products. Erin brings her behavioral science background to the financial technology industry to shift the narrative around money and define a new age of financial well-being for all.
Some of the things Erin Papworth and I discuss:
- Three key things that behavioral programs focus on to ensure success
- Ways that Nav.it helps people build daily financial health habits
- Demystifying the varying conversations (or lack thereof) happening around money and the shame that can be associated with it
- How leaders in tech can start to integrate anti-bias design in product development into their organizational culture
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