Jaisen Freeman - Co-Founder and Co-CEO of Phusion Projects, the maker of Four Loko, one of the most controversial and successful beverages of the past two decades.

Art of the Hustle

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3+ y ago 36:36

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Jaisen Freeman is the Co-Founder/CEO of Phusion Projects—the maker of Four Loko, one of the most controversial and successful beverages of the past two decades.

Starting with a big idea, passion, and some capital from a Small Business Administration loan, Phusion Projects has grown into a global business with more than 200 employees. The company has sold over $1 Billion in alcoholic products during its short history and has expanded sales to 30 countries worldwide. All of this, as an independent company without outside investment capital.

Jaisen is also an investor and partner in SWISH Beverages, makers of the wildly successful White Girl Rosé and Not Your Father's Root Beer.

He joins us to talk about the importance of having skin in the game, how to lose your ego, and the value the comes with staying true to your brand.

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