An Interview With Kickstarter, Part 2 – AOTK209

Art of the Kickstart

This week we’re back with Part 2 of our interview with Julio Terra of Kickstarter! Check it out to learn more about how to set up great Kickstarter rewards, what to do if your funding slows, how to become a Project We Love and much more. And if you missed part 1, find it here. Key Takeaways How to optimize Kickstarter rewards Innovative ideas for Kickstarter rewards What a Kickstarter creator should do if their funding has slowed down How to handle cross promotions with other project creators How to become a Kickstarter Project We Love Why it’s critical to plan your campaign well in advance of launching Links Kickstarter MOON - the most accurate lunar globe Designing Interactions by Bill Moggridge Connect with Kickstarter @Kickstarter on Twitter Kickstarter on Facebook @Kickstarter on Instagram Kickstarter on Tumblr Kickstarter on Pinterest Kickstarter on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome back to another edition of Art of the Kickstart. This week I’m back with Julio Terra. Director of Technology and Design at Kickstarter. He has many more great insights and tips to offer us so lets get on with the show. Let’s talk about rewards now, we always get this question when we’re talking to creators in terms of how many rewards should a campaign creator offer. Whether that be initially when the campaign launches and at the end when all of their early birds or what have you are sold out. Any insights there? Julio Terra: Yeah, I mean I think our insights there is there isn’t a clear number that we can say, it’s X number of rewards is the right number of rewards. I think what we do recommend is one, for creators to be wary of doing too many choices, giving people too many different choices when that’s not warranted. What we find is that sometimes creators feel like it’s really important to provide a lot of different options in an unwarranted way and that can actually negatively confuse people. If there’s too many different options that they have to chose from, that can actually get in the way. One of the things that we see, is sometimes with people wanting to do the early bird rewards, and early bird rewards can be a great strategy, is sometimes nowadays we see creators start doing multiple different...