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Narrative Is the Medium for Value with Chris Lema – 101

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Manage episode 164723925 series 86823
Content provided by Kirk Bowman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirk Bowman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actually a […]

The post Narrative Is the Medium for Value with Chris Lema – 101 appeared first on Art Of Value.

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104 episodes

Artwork
iconShare
 
Manage episode 164723925 series 86823
Content provided by Kirk Bowman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirk Bowman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actually a […]

The post Narrative Is the Medium for Value with Chris Lema – 101 appeared first on Art Of Value.

  continue reading

104 episodes

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