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Seek the Desired Outcome First with Lincoln Murphy – 092

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Manage episode 125443155 series 86823
Content provided by Kirk Bowman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirk Bowman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. The customer does not wake up in the morning and say “How do I get 50 […]

The post Seek the Desired Outcome First with Lincoln Murphy – 092 appeared first on Art Of Value.

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 125443155 series 86823
Content provided by Kirk Bowman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirk Bowman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. The customer does not wake up in the morning and say “How do I get 50 […]

The post Seek the Desired Outcome First with Lincoln Murphy – 092 appeared first on Art Of Value.

  continue reading

104 episodes

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