Go offline with the Player FM app!
366: How To Build A Following With Your Expertise
Manage episode 205422229 series 91674
If you prefer to read this as a blog post, click here; http://tayorockson.com/blog/2018/5/6/how-to-build-a-following-with-your-expertise
One of the most common challenges I have noticed while working with aspiring thought leaders and change makers is that a lot of them struggle with ways to position themselves as experts or the go-to people in their field of interest.
In fact, the number one question I get asked is this:
"What is the best way to communicate to my potential clients and the world that I am a subject matter expert in XXX?"
Essentially, they want to know how they can translate their expertise in a way that demonstrates trust and leads to a following.
So I recently asked Josue Peña, a growth expert who has a 200 million follower network this same question when I interviewed him for Thought Leader Academy (https://www.thoughtleaderprogram.com/courses/membership) and here's what he said:
- Provide value in what you're an expert in OR
- Become the Google of the niche you want to be an expert in
I explain further in this episode.
____________________
If you want to work with me one on one, click here http://tayorockson.com/brand-with-a-purpose/
If you want to learn from several of the brightest thought leaders in the world, click here https://www.thoughtleaderprogram.com/courses/membership
Hosted on Acast. See acast.com/privacy for more information.
646 episodes
Manage episode 205422229 series 91674
If you prefer to read this as a blog post, click here; http://tayorockson.com/blog/2018/5/6/how-to-build-a-following-with-your-expertise
One of the most common challenges I have noticed while working with aspiring thought leaders and change makers is that a lot of them struggle with ways to position themselves as experts or the go-to people in their field of interest.
In fact, the number one question I get asked is this:
"What is the best way to communicate to my potential clients and the world that I am a subject matter expert in XXX?"
Essentially, they want to know how they can translate their expertise in a way that demonstrates trust and leads to a following.
So I recently asked Josue Peña, a growth expert who has a 200 million follower network this same question when I interviewed him for Thought Leader Academy (https://www.thoughtleaderprogram.com/courses/membership) and here's what he said:
- Provide value in what you're an expert in OR
- Become the Google of the niche you want to be an expert in
I explain further in this episode.
____________________
If you want to work with me one on one, click here http://tayorockson.com/brand-with-a-purpose/
If you want to learn from several of the brightest thought leaders in the world, click here https://www.thoughtleaderprogram.com/courses/membership
Hosted on Acast. See acast.com/privacy for more information.
646 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.