Ascended Masters at Work with Shirlene Reeves & Guest Jackie Lapin


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Calling all coaches, entrepreneurs, healers and clergy. If you've been wondering how to get on stages, podcasts, radio and web TV shows, to deliver your message and share your expertise, you'll be pleased to find the answers for where to find the opportunities, who to speak to and what's expected of you in this podcast with Shirlene Reeves and her Guest Expert Jackie Lapin with Speakertunity.

Your Host Shirlene Reeves

Here's what you'll learn on this show:

  • The key elements booking agents are looking for in a speaker
  • How to prepare to be prosperous on stage
  • Who you need to contact for speaking opportunities and where to find them.
  • The different types of speaking engagements (ie: speak to sell versus paid events)
  • What is required when you're hired
  • How to prepare your business foundation to make money on stage.

Receive one month free of Speakertunity. Get speaking opportunities sent directly in your email. Try Jackie's Free Offer:

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Show Transcription

Shirlene: Hi and welcome back to Ascended Masters At Work. I always love so much being with you because we have the most interesting guests, don't we? It really surprises me sometimes at how great the guests are and the wonderful information that they bring to us. And speaking of great information, our guest today is going to be perfect for those who are speakers or healers, coaches or business owners or even pastors or pastors support people in the church. You can use what we are talking about today for almost anything that you do, and here's why I say that. A ll of those people that I named are most probably speakers and speakers are always looking for how to get the word out and if you're a speaker, I know you're sitting there right now thinking, how in the world do I get the word out about my mission or my message or the programs that I've created? What is it I do? I don't know what to do next. I feel like I'm ready to go, but I don't know where to begin. Well, today we are going to answer that question because that is such an important question and there was even a time in my career where I asked that question and I know that the guest today is really going to call me back into it and remind me of things that I haven't thought of for a very long time and probably give me a lot of new tips on what's different today than it was in the past, because trends tend to change. Have you ever noticed that? That even happens in our clothing. It happens in our speeches around what happens in people's lives and now we're going to talk about the trend changes in how we get on stage or maybe we get on podcasts or radio shows, web TV. All of those I've been involved in and I know that we always are looking for speakers and I am always looking for a speaking opportunity and that is exactly what we're going to talk about today.

So this is really exciting. I know you're going to get so many awesome tips and it will really change your perspective on what to do with your speaking career. This woman is bringing you an offer that gives you someone that does all the work to get you those speaking gigs. So let's dive in and talk to our special guest today. She's been in the throws all over the world helping transform leaders, authors, coaches, and speakers and messengers that want to connect with their next followers. And so for the past 10 years, her internationally acclaim conscious companies have been providing PR campaigns, radio media tours, and speaking engagements to support the growth and the revenue of changemakers. All of us in business are changemakers and you might be saying, no, I'm not a changemaker. well the truth is you absolutely are a change maker because if you are creating programs or you have a message to share or you would like opportunities to do and lead workshops, this is the lady that can get you there.

Remember what I always told you in the past. You want to follow those who are already doing what you want to do and they have a specialty. We all have a specialty and if we find ourselves sitting down and trying to do somebody else's specialty, we are going to hate life. So it's much easier to just contribute the little bit of money that it takes to get a phenomenal yes from so many speaking engagements. Now, some of her clients have included Don Miguel Ruiz, Dr Joe Vitale, James Twyman, Denise Lynn, Ariel Ford, and Hay House, and so many more. So I am really, really honored that Jackie Lapin is here with us today. Hi Jackie. How are you?

Jackie: Hi Shirlene. I am so delighted to be here. Thank you for inviting me and that was a lovely introduction. I really appreciate it,

Shirlene: Jackie, I think it's so important for those people that are prepared, they have their programs, they've got their look. They know exactly who they want to be and they're ready to get on stage. And they don't know where to start. They actually can't figure out, oh, what do I do next, or how do I begin? They want to get their mission, their word out, the information that they want to share in their programs so that people can find them, because all of you know that your people are looking for you. But they don't know where to begin and that's a big reason why you're here with me today is so that you can give us an idea of where to begin. So let's start there.

Jackie: Well, I think that there's three ways and one of the ones that you talked about stages that's really important, but don't overlook the virtual stages that are available to you too, and that's radio shows, podcasts, and virtual summits. That means that you're delivering your message to the masses without ever leaving your home. So I think that that is a really important place to begin strategizing how you're going to get that kind of visibility. So definitely it's an important element to put this into your marketing plans. And here's one thing that's really, really important and it's an absolutely essential aspect. Most leaders say, I'm going to go out and look for my speaking engagements sometime this week or next week or whatever, and you get to the end of the week and you think, you know, I didn't end up doing that. I got filled with other things. So one of the things that you really have to do is put it on your calendar, make an appointment with yourself essentially, like you were making an appointment with somebody else. Give yourself three hours a week to be mastering your visibility and as I tell people, if you can't do the time, you can't earn the dime.

Shirlene: One of the biggest challenges that we have is finding the speaking engagements. Have any of you ever noticed that? Fortunately nowadays the speaking engagements tend to find me and I'm very grateful for that, but I have to tell you in the beginning it definitely wasn't easy. I didn't know where to look. I didn't know who to contact, in order to be able to get on their stages, or be interviewed on their podcasts or show up on their TV shows. And so I really had to think about how to find the right genre for me because there are sure a lot out there. It's really overwhelming. Jackie, what do you suggest? How do we dig into this and get going on working with the people that we need in order to get on the stages. And what's expected of us?

Jackie: Well, you can actually start out by going to Google and you'd be surprised how much you can find. You know, when we build our speakertunity tip sheets, which I'll talk a little bit more about. Um, that is where we start ourselves. And so you could start by looking for women's groups or chambers of commerce or um, centers for spiritual living or a entrepreneur networking groups or whatever it might be. And then you put comma and then wherever you live. And when you start doing it, you just pick the key words that you want, and there's lots of different permutations of those keywords, and you will begin to accrue the kinds of opportunities. And then you go to their website, see if they actually take speakers, and then start adding them to your list. That's one very good place to do that. Another one is Meeup.

Jackie: You might think that meetup is just a bunch of people getting together to hang out to do areas, fun things. But in truth, not only do are there meetups, specific groups on a business topic, but many of the bricks and mortar meetings that happen regularly, actually will be looking to put their meetings on meetup because they attract new people that way. So you're going to find a nice mix. And the Nice thing about meetup is you can actually put in your city and you can put in the kinds of opportunities you're looking for and they will begin to feed them to you every week. And so you'll even learn about new groups that are popping up if they are in your genre and specifications. \Those are two really, really good places to get started.

Um, there's another website I like called events in America and if you go to events in, you're going to find events specifically in your industry or genre, but you also, they don't have speaking who the speaker coordinator is, you're going to have to go to the organization and find out. And then the last one that I think is really powerful is LinkedIn. There's a couple of different ways that you can search on LinkedIn. One of them is by keyword and so if you want to put in meeting planner or event planner or event coordinator. The other way is to go specifically to a company, that you're interested in speaking at, and then go through their LinkedIn, whoever they have on LinkedIn, and you're looking for either human resources, marketing, or sales. Those are the areas usually that spend money on outside speakers. So you find the leaders in those aspects or those organizations. Then you can reach out to them on LinkedIn, begin a nice dialogue. Don't start right off offering your services, but start out by beginning a dialogue. Say, Hey, I'm interested to know, what kind of speakers do you book? You know, how are your programs? what are you looking for these days? Begin that dialogue with them before you hit them up with what it is that you're offering. So those are some really, really good places to get started if you're starting to look for your own speaking engagements. But as you mentioned, we also have a resource called speakertunity that does it all for you? It doesn't give you corporate, but it gives you all kinds of speak to enroll opportunities. The kinds of opportunities that let you actually sell a program or introduce somebody to your free opt in that gets them excited about you. And we just really make it easy for people to find and get access to it and it's only $35 a month. And we have a private Facebook group where I'm aggregating calls for speakers from all different organizations all over the US and Canada. For $35 a month, you don't have to do the research. We're doing a lot of it for you. And what's nice about this is that it just pops up in your email every month, twice a month. It's about 120 leads and it just opens all kinds of doors for you so that you don't have to do all the groundwork by yourself.

Get the Full Show Transcription in pdf format.

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