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Content provided by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model? - Frank Kern Greatest Hit
Manage episode 290317343 series 2444277
Content provided by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book.
Do you want to make an immediate profit during that?
Do you want them to consume the book and then become fans and then buy more stuff later.
What's the end result?
724 episodes
Share
Manage episode 290317343 series 2444277
Content provided by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book.
Do you want to make an immediate profit during that?
Do you want them to consume the book and then become fans and then buy more stuff later.
What's the end result?
724 episodes
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Similar to Ask Frank Kern
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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