))
Oatly | Mike Messersmith: The Oat GOAT
Manage episode 272193366 series 2785240
Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Oatly | Mike Messersmith, President, North America
Milk. It’s good for coffee, cereal, shakes. Just an all around good drink. And where does it come from?
[Imagine a cow moo'ing here. You can hear it in the episode, I promise.]
No! Well, yes, but also no! What? What are you talking about Adam? You’ll have to find out on today’s Authentic Avenue.
Oatly! A Swedish dairy substitute powerhouse that’s been around for 25 years. But only in the US for about 3.
Mike Messersmith has been their North American president during this ride, and together he and the brand have ridden the wave of different alternative beverages hitting the market. And today I learn a slew of new terms: oat milk, oatfinder, "oatgurt." Yes, I said "oatgurt."
So whether you’re a frequent consumer or have no idea what I just said, I think you’ll get a lot of our conversation today with the brand that works hard to be The Oat GOAT. So pour a glass with me and listen in as I get real with Oatly and Mike Messersmith.
Try the Oatfinder and get yourself some Oatly! https://us.oatly.com/pages/oatfinder
FOLLOW AUTHENTIC AVENUE ON SOCIAL MEDIA: Twitter: https://twitter.com/AuthenticAve/ Instagram: https://www.instagram.com/authenticavemedia/
Email Adam: adam@authenticavenuemedia.com
Learn more at https://authenticavenuemedia.com/.
Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s
81 episodes
Share
