A Kentucky Fried Chat with KFC CMO Andrea Zahumensky


Manage episode 249592313 series 2457275
By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, we kick off 2020 with a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky.

Today, you'll learn:

  • Andrea's journey to KFC; what drives her
  • How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters
  • Interesting tactics to build community, like virtual influencers and branded video games
  • Andrea's vision for the future of KFC
  • How to be a more authentic leader

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

67 episodes