Accepting the Mystery: Baboon to the Moon Co-Founder Michael Kushner


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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, I'm joined by the Co-Founder of Baboon to the Moon, Michael Kushner. We discuss how the up-and-coming travel gear brand is bucking conventional thought in its quest to become a rocket-ship business.

Today, you'll learn:

  • Why Michael founded Baboon to the Moon; the inspiration
  • Michael's advertising background, and how it carried over into launching a brand; what stayed behind
  • How Baboon captures how its consumers ("athletes," as Michael calls them) true acceptances of adventure and mystery with the brand; the lack of influencer use
  • How the brand leans into the "experience economy"
  • Why Baboon to the Moon bucks all sorts of conventionality in marketing itself; how to balance that with being brand-safe
  • Advice to build a more authentic brand

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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

75 episodes