Coldwell Banker CMO David Marine on How to Move a Brand

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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!

Today, you'll learn: - David's introduction to homebuying both as a consumer and on the corporate side - How Coldwell Banker leveraged its position as the first brand with dedicated social pages - How David defines authenticity - How Coldwell leverages its network of brokers as brand influencers - David's advice on how to be a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

47 episodes