Manage episode 244966456 series 2457275
On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!
Today, you'll learn: - David's introduction to homebuying both as a consumer and on the corporate side - How Coldwell Banker leveraged its position as the first brand with dedicated social pages - How David defines authenticity - How Coldwell leverages its network of brokers as brand influencers - David's advice on how to be a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)