Ipsy Chief Brand Officer Jenna Habayeb on the Beauty of Everyone as Influencers

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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, Ipsy's first Chief Brand Officer Jenna Habayeb joins me for a conversation on how the largest beauty subscription in the world leverages more than just mega-influencers as true brand partners.

Today, you'll learn:

  • Jenna's journey to Ipsy; what's new
  • How Jenna defines authenticity
  • When / where the beauty industry risks coming off as not authentic
  • Why Ipsy went with a Chief Brand Officer over a CMO, and Jenna's vision for the brand
  • Jenna's and Ipsy's perspective on the shifting balance between mega-followings and consumers as influencers
  • Advice on building more authentic relationships

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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