Manage episode 245353871 series 2457275
On today's episode, JPMorganChase Chief Brand Officer Leanne Fremar discusses how she is leading the brand into the experience economy through Community Branches, Chase Chats, and much much more.
Today, you'll learn: - Leanne's journey to JPMorganChase following stints at Under Armour and Starbucks - Leanne's history as a Chase customer, and how that informs her leadership of the brand - How Leanne defines authenticity - How Leanne is guiding JPMorganChase to a future state where the brand leverages real consumers' voices at scale - Leanne's advice to become a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)