JPMorganChase Chief Brand Officer Leanne Fremar on Branching out to Your Community

31:20
 
Share
 

Manage episode 245353871 series 2457275
By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, JPMorganChase Chief Brand Officer Leanne Fremar discusses how she is leading the brand into the experience economy through Community Branches, Chase Chats, and much much more.

Today, you'll learn: - Leanne's journey to JPMorganChase following stints at Under Armour and Starbucks - Leanne's history as a Chase customer, and how that informs her leadership of the brand - How Leanne defines authenticity - How Leanne is guiding JPMorganChase to a future state where the brand leverages real consumers' voices at scale - Leanne's advice to become a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

49 episodes