Manage episode 243922279 series 2457275
On today's episode, Koio Co-Founder and Co-CEO Johannes Quodt joins me live on the floor at New York Advertising Week to talk about how the premium sneaker brand builds community through collaborations with otherwise unintuitive partners.
Today, you'll learn:
- Why Koio was founded
- How Johannes defines authenticity
- A few examples of the unexpected collaborations through which Koio has produced new products
- Johannes' thoughts on influencers
- What's next for Koio
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)