NHL CMO Heidi Browning Talks Hockey On and Off the Ice


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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's podcast, I'm joined by the Chief Marketing Officer of the National Hockey League (NHL), Heidi Browning, for a conversation how the sport is more digitally forward than ever before.

Today, you'll learn:

  • What's new at the NHL; the newest ways in which fans can interact, including new tech partnerships and content experiences
  • The importance of authenticity to the NHL
  • How the voice of the fan is integrated into the brand, including one or two standout stories in particular
  • Advice on how to build more authentic relationships with your fans

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

66 episodes