Manage episode 250424567 series 2457275
On today's podcast, I'm joined by the Chief Marketing Officer of the National Hockey League (NHL), Heidi Browning, for a conversation how the sport is more digitally forward than ever before.
Today, you'll learn:
- What's new at the NHL; the newest ways in which fans can interact, including new tech partnerships and content experiences
- The importance of authenticity to the NHL
- How the voice of the fan is integrated into the brand, including one or two standout stories in particular
- Advice on how to build more authentic relationships with your fans
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)