Pearle Vision CMO Doug Zarkin on Having an Eye for a Brand

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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, Pearle Vision Chief Marketing Officer Doug Zarkin joins Authentic Influence for a conversation on how the brand is staying focused on the future through genuine brand identity.

Today, you'll learn:

  • How Pearle Vision pursues a "Quality care brand" strategy
  • How the brand builds trust through doctors as franchisees
  • Competing against the wave of DTC in eyewear (Warby Parker, Felix Gray, etc)
  • Tips on how to become a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

58 episodes