Portraying Pet Parenthood: Petco CMO Tariq Hassan


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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, I'm joined by Tariq Hassan, the Chief Marketing Officer of Petco, for a conversation about how the "fur baby" brand captures the full-cycle experience of pet ownership through the stories of its customers.

Today, you'll learn:

  • Tariq's journey to Petco; what has translated well from his leadership in banking and technology to that of the pet world; what new things Tariq has learned
  • How Petco seeks to leverage both the joys and woes of pet parenthood in telling, and sharing, stories
  • How Petco builds direct relationships with its pet parents, and the balance between its transactional and relational components
  • The importance of "total care and understanding" to Petco, from adoption to end-of-life
  • Advice on how to build an authentic brand, focusing on tough love

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

75 episodes