Primary Co-Founders Galyn Bernard and Christina Carbonell on Crafting Children's Clothing Culture


Manage episode 249850703 series 2457275
By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's podcast, I'm joined by Primary's co-founders and co-CEOs Galyn Bernard and Christina Carbonell for a discussion on how they built the children's clothing brand based on their own experience as moms, and how they tap into every mother's clothing journey today through their business.

Today, you'll learn:

  • Why Galyn and Christina came to found Primary (and why they chose to act as co-CEOs)
  • How the brand is grounded in inclusivity and simplicity as a mission; how to stand for all kids
  • How Primary defines authenticity
  • How Primary captures the stories of its customers, and how they funnel them back into the community
  • How Primary's "crafter" program offers a concierge-like customer experience for its customers
  • Primary's thoughts on jumping into brick-and-mortar
  • Advice on how to build an authentic brand from the ground up

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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

64 episodes