Resident CMO Gil Efrati on Making Consumers Feel Right at Home


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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.

Today, you'll learn: - Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand - A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up - How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message - Advice on how to be a more authentic marketer

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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

66 episodes