Resident CMO Gil Efrati on Making Consumers Feel Right at Home

25:35
 
Share
 

Manage episode 250167901 series 2457275
By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.

Today, you'll learn: - Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand - A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up - How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message - Advice on how to be a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

66 episodes