Manage episode 248321522 series 2457275
On today's episode, I'm joined by Rhone CMO Adam Bridegan for a discussion on how the fitness apparel and premium activewear brand doesn't just talk the talk, but also walks the walk (or run).
Today, you'll learn: - How the opportunity literally came knocking on Adam's door - How Rhone is staying ahead of the curve when it comes to the rising tide of the activewear industry as a whole - Ways Rhone is fueling communities who collectively inspire others (including free workout classes!) - Testers, ambassadors, loyal consumers, and other cohorts Rhone mobilizes to spread an authentic message - Rhone Rewards, and how it bolsters personalization and customization - Memorable stories of Rhone lovers, including Shane Battier and Rob Jones -- and the ways Rhone could amplify all wearers' stories - Outlook for Rhone, and advice on how to build an authentic brand
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at email@example.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)