Stance SVP Marketing Noelle Bates Talks Investing in the Sock Market (and more)


Manage episode 247935716 series 2457275
By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up.

Today, you'll learn: - Noelle's journey to Stance; Stance's mission and Noelle's personal values - What apparel gets wrong, and how Stance avoids it - How Stance approaches partnerships (specifically through its "Punks and Poets" initiative) - How Stance strives to get to the customer level in building authentic relationships - What Stance has coming up down the line - Advice on how to build an authentic brand

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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

62 episodes