Manage episode 247935716 series 2457275
On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up.
Today, you'll learn: - Noelle's journey to Stance; Stance's mission and Noelle's personal values - What apparel gets wrong, and how Stance avoids it - How Stance approaches partnerships (specifically through its "Punks and Poets" initiative) - How Stance strives to get to the customer level in building authentic relationships - What Stance has coming up down the line - Advice on how to build an authentic brand
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)