S'well CMO Josh Dean on Fashion Hydration and Brand Soul

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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, S'well CMO Josh Dean joins me for a conversation on how the "original fashion hydration accessory" brand makes conserving cool.

Today, you'll learn:

  • Josh's journey to S'well
  • How S'well has created a category for itself, and how it continues to expand
  • Brand soul, and how Josh defines it (and how it is differentiated from brand purpose)
  • How Josh believes brands can truly individualize sustainability and each customer's impact on their world
  • The power of the climate crisis, and how millennials and Gen Z are on the driving edge of change
  • What Josh is looking forward to for S'well
  • Tips to build more authentic communities

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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