Waze CMO Erin Clift on Navigating a Brand Forward

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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US.

Today, you'll learn:

  • Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential
  • Erin's values as a leader
  • Waze Carpool, and how Erin is bringing commuters together through it
  • The "mobility crisis" and its implications for the future
  • Some of the stories of real people whose lives have improved through Waze
  • Erin's vision for Waze in the near future
  • Tips to become a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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