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What's Cooking: Freshly CMO Mayur Gupta
Manage episode 253322011 series 2457275
Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly.
Today, you'll learn:
- Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart
- How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers
- The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy
- How Freshly taps into consumer stories and amplifies them today
- Advice on how to be a more authentic marketer and brand-building
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
123 episodes
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Manage episode 253322011 series 2457275
Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly.
Today, you'll learn:
- Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart
- How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers
- The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy
- How Freshly taps into consumer stories and amplifies them today
- Advice on how to be a more authentic marketer and brand-building
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
123 episodes
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Similar to Authentic Influence
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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