Yelp SVP Marketing Dan Kimball on Fueling an Organic Review Engine


Manage episode 248193678 series 2457275
By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, I'm joined by Yelp's SVP of Marketing Dan Kimball for a discussion on how the ruler of online reviews continues to move forward as an organic engine helping small businesses grow.

Today, you'll learn:

  • Dan's journey to Yelp, and reflections on his first year at the company
  • How Dan defines authenticity
  • How Yelp's "elites" bring credibility to the platform through their curation of local communities
  • Dan's vision for how Yelp can feature small businesses in its own marketing
  • Dan's outlook on Yelp over the next year
  • Advice on how to build an authentic brand

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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

68 episodes